Bohlsen Group is a full-service public relations and advertising agency located in the heart of downtown Indianapolis. A creative agency with the muscle to implement online, marketing and publicity projects, Bohlsen Group works with nonprofit, entertainment and events, corporate, and publishing clients around the world.
As an innovative company not afraid to invest in itself, Bohlsen Group was eager to reevaluate its philanthropic plans in the context of its business goals
After seeing Vicki Bohlsen’s passion for philanthropy and staff development firsthand, Kathy Pedrotti Hays knew a refined giving plan would improve Bohlsen Group’s efforts.
However, an effective corporate philanthropy plan grows from the roots of a strong strategic vision. While Bohlsen Group management had a clear vision for the future, the company first needed a distinct strategic plan.
WHY PEDROTTI HAYS WAS THE SOLUTION
Pedrotti Hays led the executive team through the process of ideating, creating and implementing a strategic plan with business and philanthropic benchmarks.
During this process, Pedrotti Hays organized meetings with key personnel, collected feedback and gave management regular homework assignments to help guide discussions. After learning that the company’s commitment to social responsibility didn’t stop at upper management, Pedrotti Hays introduced B-corp certification, an independent accreditation offered by global nonprofit B Lab.
Thanks to Pedrotti Hays’ comprehensive strategic planning process, Bohlsen Group was prepared for the rigorous operations and financial assessments needed to gauge social and environmental performance, accountability and transparency.
After achieving B-corp certification, Bohlsen Group was given access to a community of peers and potential vendors that shared their commitment to socially responsible and sustainable business practices.
BENEFITS TO THE CLIENT
Pedrotti Hays helped Bohlsen Group achieve B-corp certification and celebrate its commitment to socially responsible business by:
− Aligning the company’s business goals with its commitment to giving
− Helping management craft a strategic plan with embedded philanthropic benchmarks
− Streamlining the B-corp certification process by liaising with B Lab and collecting and reporting all necessary information
− Using B-corp certification to inform change within the company, from a more robust recycling program to a new employee volunteering policy
With Pedrotti Hays’ guidance, Bohlsen Group was able to use the external B-corp certification as a guide for building employee morale and core business internally.
“The B Corp ethos matches the heart of our corporate culture and has challenged us to become a better company,” said Vicki Bohlsen, president and founder of Bohlsen Group. “Through these efforts, we hope to empower our employees as corporate citizens and to make an impact in the lives of our clients and their target audiences.”